Micro Environment

The students read this text quickly and had to find subheadings for the different paragraphs labelled 1-6 to revise the micro environmental factors affecting a business. The original text can be found here. Afterwards, for a business of their choice (preferably one they had already talked about or seen in class), they had to identify and explain the different micro environment factors affecting it. They then gave a quick presentation to the other students about their company and its competitors, suppliers, customers, employees, media, and shareholders.