What is the BBC?

In this class, I presented the British Broadcasting Corporation to the students using these slides and they then characterized the organization together and also thought about its strategy, micro environment and how it differs from other organizations they've studied.

Geoff Marshall [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Stategy and the Ansoff Matrix

In this class, we worked on an article about the four different marketing strategies in the Ansoff matrix, particularly specialization and diversification. We used this worksheet to gain a deeper understanding of the terminology and the advantages and disadvantages of different strategies. Finally, we did this task to check that everyone had understood the new notions and to prepare for the Bac sujet for the following week.